|
|
5
|
Usually the first paragraph
|
6
|
presentation of information is compelling
|
7
|
overall appearance of the work
|
9
|
This is the last thing the reader will read
|
10
|
use of colorful, precise language in a natural way
|
12
|
mechanical correctness of the piece
|
|
|
|
|
1
|
auditory trait
|
2
|
it makes them want to read the rest of your paper
|
3
|
Two things make ideas work well: clarity and details
|
4
|
writer’s “fingerprint”
|
8
|
paint pictures in a reader’s mind
|
11
|
could be a story, quote, description, rhetorical question
|
|
|