|
|
|
3
|
the amount of hue used
|
|
6
|
elements of design that are centered or evenly divided both vertically and horizontally
|
|
8
|
off-center alignment created with an odd or mismatched number of elements
|
|
9
|
a chart used to choose colors in desktop publishing publications
|
|
10
|
negative or space empty of any color
|
|
14
|
repeat some aspect of the design throughout the entire layout
|
|
18
|
with radial designs the elements radiate from or swirl around in a circle or spiral path
|
|
|
|
|
|
|
1
|
a hue + white, makes it lighter
|
|
2
|
refers to the lightness or darkness of the hue
|
|
4
|
the spot the eye first sees when looking at a page layout
|
|
5
|
evokes emotion, evokes action, attract attention, and detract attention
|
|
7
|
refers to the size, ' heaviness', and space of an object.
|
|
11
|
a color
|
|
12
|
an effect applied to be a background or as the fill for an object
|
|
13
|
a hue + black, makes it darker
|
|
15
|
grouping elements to demonstrate their relationship to each other
|
|
16
|
pattern eye follows when scanning a page
|
|
17
|
often used in logos but can be used in many different ways Ex: geometric, natural, abstract
|
|
19
|
powerful but simple method of enhancing a publication
|
|
20
|
use of big and small elements, black and white text, squares and circles Ex: adds appeal
|
|
|
|
