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3
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Direct communications with carefully targeted individual consumers to obtain an immediate response and cultivate lasting customer relationship.
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5
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Examples of this are sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing. Can be face-to-face or via telephone.
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6
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Any paid form of non-personal presentation of ideas, goods, and services by an identified sponsor.
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7
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It may also be considered as the sixth aspect of promotion mix because the image of an organization is a crucial point in marketing.
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8
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Examples of this are newspaper and magazine articles/reports, TVs and radio presentations, charitable contributions, speeches, issue advertising, and seminars.
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9
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Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.
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10
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A technology for reaching out to customers around the globe in ways not possible before.
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1
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Integrated Marketing Communications is also called.
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2
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A communication process that entails the planning, creation, integration, an implementation of diverse forms of mar that are delivered overtime to a brand's targeted customers and prospects.
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4
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These are personal selling, service encounters, customer service, and service escapes.
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