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1
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Store specializes in a specific type of merchandise
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2
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Full-Line Discount Store. Supercenter Specialty Discount Store. Category Killer Warehouse Club. Off-Price Retailer. Factory Outlet
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3
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Store housing several departments under one roof
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4
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o all business activities concerned with the sale of products to: retailers, wholesalers, or other organizational buyers.
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5
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o 1 Transaction
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6
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o all business activities concerned with the sale of products to: the sale of products to consumers.
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7
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channel length ____ when: price is high, product is perishable/sample
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8
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o Gives a retailer price reductions if they meet specific performance requirements
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18
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channel length ____ when: price is low, product is durable/complex, & after sale service is needed
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20
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Dont take title/(2 categories) MFR Agents & Brokers
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21
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o 2 or more Transactions
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22
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o manages the efficient flow of goods from raw materials at the point of origin, to finished foods at the point of consumption.
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