|
|
|
4
|
Dissatisfaction will lead consumer to buy from _.
|
|
7
|
A vegan will always seek for animal free products.
|
|
9
|
_ purchase decision refers to all behavior, positive and negative, that is generated from the purchase.
|
|
10
|
Process involved in creating a unique name and image for a product in the consumers' mind
|
|
11
|
Cheap and _ are the assumptions in production concept.
|
|
12
|
What drives a person to buy a product or use a service
|
|
14
|
The organisation sets an initial high price and then slowly lowers the price to make the product available to a wider market.
|
|
16
|
Customer _ must be considered in societal marketing concept.
|
|
17
|
Information _ is the third step in research process.
|
|
21
|
Setting a price in comparison with competitors.
|
|
22
|
Segmenting customer based on gander, occupation and socioeconomy.
|
|
26
|
FOB
|
|
27
|
This type of research is used to measure market demand, develop a profile of target market and measure the attitude of consumers.
|
|
28
|
Physical _ is one of the marketing mix element.
|
|
29
|
_ is used when you don't know the real problem or issue and you need to uncover the causes.
|
|
33
|
Entity that sells goods or commodities in small quantities directly to consumers
|
|
34
|
Business information must be updated as business operates in _ enviroment.
|
|
35
|
Donation
|
|
36
|
Convenience product
|
|
38
|
The buying of goods without planning to do so in advance
|
|
39
|
One to many distribution.
|
|
|
