Marketing Recap Crossword Puzzle

Marketing Recap

Across

Down

A company with a high market share in a low-growth market is a ______

If a product become more fashionable, its ______ is likely to increase

Fifth stage of the product life cycle (sales start to fall)

The _____ Matrix helps analyse product portfolios through market share and market growth

Data involving the use of numbers

A company with a low market share in a low-growth market is a ______

The group of customers to whom a company specifically aims their product

Second stage of the product life cycle (product first goes to market)

Third stage of the product life cycle (quick increase in sales)

First stage of the product life cycle (research and ________)

= change in market size/original market size

When a market is divided into different groups, e.g. gender or income.

The marketing ______ is a combination of all factors that influence a customer's decision

A business that offers better value for money is more _______

The marketing mix/4 Ps are price, product, _________ and place

Somebody who buys something

Data involving views and opinions (i.e. words)

_______ market research involves collecting data for the first time, e.g. surveys

Set of questions with a choice of answers for the purposes of a survey

Things people would like to have

A company with a high market share in a high-growth market is a ______

A company with a low market share in a low-growth market is a ______

Fourth stage of the product life cycle (high sales but little or no growth)

Somebody who uses something

_______ market research involves using data collected by others, e.g. information on Google

= number of units sold x price per unit (= volume of sales)

Things people must have

Answer