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1
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when the reader plays on people's emotions such as fears, insecurities, hopes and things that are valued.
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3
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A genral statement that states that the case being discussed is true for a majority of people.
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4
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The writer attacks or praises an opponent or idea. This shows the writer's contention and places the reader in agreement with the writer.
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6
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questions that have the answer embedded in them.
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8
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includes the reader by assuming that we all agree or disagree.
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9
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information, facts or statements
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10
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To exaggerate and over dramatise a situation
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11
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implied meanings of words, meanings or associations that words carry beyond their literal meaning
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12
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repeated words, phrases, sentence patterns
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1
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overstatement, magnifying the importance.
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2
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worn out, over used expressions
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5
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a play on words to suggest a dfferent meaning. Positions the reader to enjoy a joke and grabs the reader's attention
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7
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One sidedness in presentation of view/opinion. Can subjectivly influence the reader by intentionally only presenting one side of the argument
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