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1
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separating consumers into smaller groups
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2
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tickets purchased for a block of games
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3
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an event or activity designed to entertain
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4
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a goal which can be felt but not directly measured
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5
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segmentation based on measurable statistics
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6
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segmentation based on rate of use
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8
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events that supplement and surround the pre-defined core sports events
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9
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the physical surrounding of a venue that impacts specctators desire and return to venue
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10
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transaction between a producer and consumer
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11
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marketing of a non-sports product during a sporting event
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12
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evaluation of a sponsorship to determine, if it would work
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14
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represents benefits of sponsors and advertisers for being involved in an event
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15
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a measurable and tangible goal
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16
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segmentation based on area, region or climate
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18
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simultaneous production and consumption of sports events at a venue
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20
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the process of developing and distributing products to satisfy customers needs and wants
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21
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seating typically purchased by corps and used for business meetings
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22
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a payment for material that has been copyrighted
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26
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the importance worth or usefulness of something
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29
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an individual that supplies a product or service
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32
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marketing item of value
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33
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the practice by which a rival company attempts to associate its products with an event
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37
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using advertising and other forms of communication to distribute information about products or services
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38
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company which sells merchandise to the end user
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39
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a corporate entity which is involved with a sports property in order to gain exposure
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40
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a sponsorship where only one partner is promoted or allowed promotion opportunities
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41
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total money from tickets sales for an event
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