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7
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The division of a market on the basis of a consumers response to product.
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9
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Marketing research that focuses on cause and effect tests 'what if?' theories.
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10
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Reports requiring salespeople to provide details (such as number of calls made, new accounts opened, displays arranged, dealer sales meetings attended and so on) as a measure of their activity in a given period.
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11
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A qualitative sales forecasting method that gathers opinions from company executives and from outside experts such as university professors, consultants, or industry analysts.
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12
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The edge achieved by businesses that offer something better than their competitors.
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13
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Marketing research that gathers specific information related to the identified issue, situation, or concern.
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14
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Surveying individuals via -mail or internet web sites to obtain research data.
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15
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A measure of how well a business has met its customers expectations.
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16
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Accustomed to making choices.
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18
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The basic issue that managers are facing; the reason they believe marketing is necessary.
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1
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Economical; good value in relation to the price, or cost.
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2
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Online storage that enables users t upload, store, and access their files via the internet; users' files are maintained by a third party at a remote database storage facility.
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3
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Records of sales peoples meetings or contacts with customers.
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4
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Handling information, especially facts. Handling facts and figures. Analyzing the facts and figures collected and putting them into formats useful to the business.
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5
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Facts and figures, information and facts.
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6
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The division of a market on the basis of its physical and social characteristics.
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8
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Text files that are put on a web-site visitors hard disk and then later retrieved during subsequent visits to the site in order to track internet behavior
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17
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The process of collecting facts and figures.
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18
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Computerized storage for information and facts. A virtual storage unit for information.
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19
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Marketing research that focuses on cause and effect tests 'what if?' theories. Also known as conclusive research.
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