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5
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A marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities.
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7
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the study of a persons or groups thoughts, feelings, and actions.
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8
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Buys from Manufacturer and resells to: Industrial users, other wholesalers, or retailers.
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9
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A marketing function that involves the determining and adjusting of prices to maximize return and meet customers perceptions of value.
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10
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Documentation of customer requests and complaints for the purpose of collecting data to improve products to meet the needs and wants of customers.
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11
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A forecast about the future.
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12
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Intangible products. Things we pay others to do for us because we dont have the time or expertise or desire to do those tasks.
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13
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The classification of customers into similar groups in order to appeal to one or more individual segments.
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14
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A marketing function that involves determining client needs and wants and responding through planned, personalized communication that influences purchase decisions and enhances future business opportunities and ensures satisfaction.
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15
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Buys from wholesalers or directly from manufacturers and resells to the consumer.
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16
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The Particular group of customers a business seeks to attract.
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17
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Plans of action for achieving goals and objectives.
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18
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a marketing function needed to communicate information about goods, services, or ideas to achieve a desired outcome. Marketing element referring to the various types of communications that marketers use to inform, persuade or remind customers.
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1
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Goods and services. Marketing element referring to what goods, services, or ideas a business will offer its consumers. The good, service, or idea that a business offers its customers.
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2
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The amount of money paid for a good, service, or resource. Marketing element requiring marketers to determine the amount of money they will ask in exchange for their products.
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3
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Desired, but not required to live.
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4
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A document that summarizes information in an organized manner.
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5
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The division of a market on the basis of consumers lifestyles and personalities.
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6
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Specific actions that will be used to carry out strategies. A plan for accomplishing a specific goal.
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