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1
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Plan for an interview; structured questions, or informal open-ended questions.
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3
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Researchers use different types of data to enhance data collected.
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4
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Subjects adjust responses to what they think is the 'right' answer.
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5
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Subjects adjust responses to make a more positive image of themselves.
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6
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Subjects do not know they are being observed, ensures natural actions.
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7
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Emphasis on one's own moods, attitudes, opinions, can affect data.
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8
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Testing a hypothesis against empirical evidence so that it may be accepted or rejected.
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9
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Not influenced by personal feelings, interpretations, or prejudice.
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10
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Researchers collect data first, then define variables. Using qualitative research!
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11
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Observations affected by what the researcher expects to find.
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