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6
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The amount of money paid for a good, service, or resource
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8
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The division of a market on the basis fo consumers' response to a product
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9
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Documentation of unfilled product demand and reasons why the demand was not fulfilled
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10
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Buys from manufacturer and resells to industrial users, other wholesalers, or retailers.
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11
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Summary submitted by each salesperson to provide certain details to the management about his/her activities and preformances over a given period
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14
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The process of accessing, processing, maintiaing, evaluating, and disseminating knowledge, facts, or data for the purpose of assisting business decision making
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15
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Plans of action for acheving goals and objectives
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16
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Detailed log of expenses recorded by an employee that is submitted to an employer ethier for reimbursement or tracking of any money spent
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18
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Designing products and directing marketing activities in order to appeal to the whole market
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19
|
Interrelated activities that must work together to get goods and services form producers to consumers
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21
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The total number of channel members in a channel of distribution
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23
|
Businesses or individuals who assist in moving goods and services from the producer to the consumer
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25
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The combination of the four elements of marketing- product, price, place, promotion
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28
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One of the groups into which the total market is divided
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1
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Buys from wholesalers or directly from manufactures and resells to the consumer
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2
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A marketing function that determines the need for avaliblity of financial resources to aid in marketing activities
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3
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Purchases the product
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4
|
Customer's expression of dissatisfaction
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5
|
The particualar group of customers a business seeks to attract
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6
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The study of a person's or group's thoughts, felings, and actions
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7
|
The division of a market on the basis of its physical and social characteristics.
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12
|
An approximation of data; an 'educated guess'
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13
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A document that summarizes information in an organized manner
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17
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A marketing function needed to communicate information about goods, services, images, and/or ideas to acheive desired outcome
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20
|
A marketing function that involves determining client needs and wants and responding through planned, personalized communication that influences purchase decisons and enhances future business opportunities
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22
|
Goods and Services
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24
|
The management function of deciding what will be done and how it will be accomplished
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26
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An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relations, in ways that benefit the organization and its stakeholders.
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27
|
Anything required to live
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29
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Things that businesses want to attain; objectives
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