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4
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Based on the belief that traditional family arrangements are the best foundation for individuals and society. Leaders readers to feel that some arrangements threaten the moral fabric of society.
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5
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Speaks to people's belief that everyone deserves fair treatment, arouses anger at a perceived injustice.
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7
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Places a high value on the past and one's heritage, suggests abandoning tradition is damaging to society.
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8
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Use of the same constant at the beginning of each stressed syllable in a line of verse. Often used in headlines to draw attention to key words.
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9
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A general statement that infers or claims that whatever is being asserted is true for most people or a majority.
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10
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Involves the reader directly in the issue by using words such as 'we' or 'us'
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11
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Portrays worst case scenarios to emphasises the need to take preventive action. Makes reader want to take action to protect themselves or loved ones.
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14
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A statement that is in the form of a question but no answer is needed. It positions the reader to assume their answer will be the same as the writer.
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16
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Facts, information or expert opinion. It gives the writer's argument more credibility.
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17
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The implied or associative meaning of a word
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