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|
|
2
|
A company's efforts at developing a personality and image.
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5
|
Intermediary that markets talent and determines an athlete's worth in a market.
|
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8
|
A company with a popular 'official' logo.
|
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9
|
All individuals at or exposed to an event.
|
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10
|
An individual that uses a product or service.
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|
11
|
The importance worth or usefulness of something.
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|
12
|
The difference between the selling price of a good or service and the cost of producing the good or service.
|
|
13
|
Company which sells merchandise to the end user.
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|
15
|
An individual that makes a purchase.
|
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19
|
Marketing item of value; such as league, team, coach, or player.
|
|
20
|
Method of distribution for a promotional message.
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|
22
|
The application of marketing principles to sports and non-sports products through sports.
|
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26
|
Segmentation based on measurable statistics.
|
|
28
|
The physical surroundings of a venue that impact spectator's desire to stay and return to the venue.
|
|
30
|
A goal which can be 'felt' but not directly measurable.
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31
|
Authorized use of a brand, brand name, brand mark, trademark, or trade name.
|
|
32
|
Segmentation based on interest and activities.
|
|
33
|
Non-paid, news-style mass communications about a product of company.
|
|
34
|
Separating consumers into smaller groups.
|
|
36
|
A measurable and tangible goal.
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|
37
|
Area in which sponsorships are classified.
|
|
39
|
The combination of promotional efforts for a business.
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|
41
|
Events that supplement and surround the pre-defined core sports event.
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|
42
|
A payment for material that has been copyrighted, or legally declared as belonging to the creator.
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|
43
|
Increasing a sponsorship with additional marketing efforts.
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|
46
|
The state of being useful, profitable, or beneficial.
|
|
47
|
A company with a license to reproduce an official brand mark.
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48
|
A company's identifying mark or logo.
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|
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